The Nigerian Journal of Communication

Scholarly, academic, professional, and interdisciplinary journal of  (ACCE), Nigeria Chapter.

Welcome

The Nigerian Journal of Communication (TNJC) is a scholarly, academic, professional and interdisciplinary journal of the African Council for Communication Education (ACCE), Nigeria Chapter. It is devoted to research and professional practices in all functional areas of communication. It is published in the tradition of the well-known international journal of the ACCE, the African Media Review, a quarterly journal of communication based at the headquarters of the pan-African organisation, ACCE, in Nairobi, Kenya, which has been in publication since 1986  …more

Volume 21, 2025

A Reassessment of Media Sustainability Barometers in Africa – Peter ESUH, Joseph AKPABIO   & Aniekan UDOSEN-Abstract:Full Paper

A Review of the Nexus between Online Political Expression and Data Protection in the Nigerian Political Digital Space- Aishat ABDULRAUF-SALAU (Ph.D)- Abstract: Full Paper 

Exploring Broadcast Programmes on Food Security among Selected Broadcast Stations in Owerri, Nigeria – Doris A. NWOSU-Abstract:Full Paper

An Analysis of responses to Cyber Bullying on Tiktok among undergraduates in Enugu metropolis Nigeria-Benjamin C. ONWUKWALONYE (Ph.D), Miriam Chinemerem ODOH &  Cleo Chiamaka UBA- Abstract: Full Paper 

Assessment of Public Perception and Trust in AI Chatbots Utilized by Nigerian Government Agencies for Public Relations Management- James Aondowase ASHIEKPE, (Ph.D) & Emmanuel Guma ANULE, (Ph.D) Abstract: Full Paper 

Broadcast Messages on Natural Disasters and Public Prevention of Disasters in Bayelsa State Nigeria- Charity Edem JAMES (Ph.D), Imoh UKPONG (Ph.D) & Theresa LINUS (Ph.D) Abstract: Full Paper

Deceptive Advertising and its Effect on Mobile Games Engagement among Students in Selected Tertiary Institutions in Kwara State- Kamaldin Abdulsalam BABATUNDE (Ph.D), Yinusa SHITTU & Oluwasayo Foyeke OLUYEMI-Abstract: Full Paper

Development Communication and the Promotion of Sustainable Development in Conflict-Affected Areas of Borno State, Nigeria – Yusuf MU’AZU & Michael Bitrus MINGYI-Abstract: Full Paper

Exploring Broadcast Programmes on Food Security among Selected Broadcast Stations in Owerri Nigeria- Doris A. NWOSU-Abstract: Full Paper

Framing of Terrorism in Selected Nollywood Movies: Implications for Political Stability and Sustainable Development in Nigeria-Marie C. OBASI (Ph.D) , Eric Msughter AONDOVER (Ph.D) , Abdullahi Aliyu MAIWADA (Ph.D) , Omolara AKIN-ODUKOYA & Adewale Olugbenga CHARLES (Ph.D)-Abstract:Full Paper

Opportunities and Challenges for Broadcasting in achieving Sustainable Development Goals in Africa – Moyosore O. ABDULMUHMEEN-Abstract:Full Paper

Reassessing the Dynamics and Utilization of Learning Management Systems for Sustainable Communication Education in Nigeria – Timothy E. ONYEJELEM, Eric M. AONDOVER, Njideka P. EZEONYEJIAKU & Abdullahi A. MAIWADA-Abstract:Full Paper

Religious Rhetoric in Political Marketing and the 2023 Gubernatorial Elections in Akwa Ibom State: Implications for Sustainable Development-Umoh Joshua UMOH, Nsikak Solomon IDIONG (Ph.D) & Uduot Archibong IWOK (Ph.D)-Abstract:Full Paper

Social Media Influencers and Consumer Purchasing Decisions among Millennials and Gen Zs in Nigeria- Idorenyin Patrick EKANEM & Uka Uka NWAGBARA- Abstract:Full Paper 

Keeping Content Fresh for Younger, Tech-Savvy Audiences in a Crowded Digital Space for Sustainable Development in Nigeria Blessing O. OKO, Ifeyinwa NSUDE (Ph.D) &Dorathy N. UGWUJA-Abstract: Full Paper

Consumers’ perception on the Bigi Cola’s 11 Flavours Advertisement and its impact on market penetration in Ijebu-Ode Local Government Area of Ogun State, Nigeria- Semiu BELLO (Ph.D), Kehinde Yewande OGUNNAIKE & Odukunle A. ATEWOLARA-ODULE (Ph.D)-Abstract: Full Paper 

Knowledge, Attitude and Practice of Green Advertising Message for Sustainable Development among Residents of Enugu State, Nigeria-Miriam Chinemerem ODOH, Ifeanyi Luke ANORUE (Ph.D) & Benjamin C. ONWUKWALONYE (Ph.D)- Abstract: Full Paper 

A Review of Public Relations Prescriptions for Governance and Social Welfare in Nigeria-Terfa IGBE (Ph.D), Anwam TARNAHA (Ph.D) & Caleb Terngu CHILE (Ph.D)-Abstract:Full Paper

Bureaucracy, Internal Communication and Employee Productivity in the Akwa Ibom State Civil Service, Nigeria- Peter ESUH (Ph.D) , Iniobong Courage NDA (Ph.D) & Nsikak Solomon IDIONG (Ph.D)- Abstract: Full Paper

Volume 20, 2024

A Review of Public Relations Regulations and Public Freedom in Nigeria-Yusuf MU’AZU (Ph.D) & Nuhu Diraso GAPSISO (Ph.D)Abstract: Full Paper

Analysis of the views and experiences of Nigerian Journalists on Safety and Impunity against media rights- Ngozi Comfort Omojunikanbi (Ph.D)Abstract: Full Paper

Broadcast Regulation in Nigeria An Assessment of NBC’s Monitoring, Sanctions and Public Complaints-National Broadcasting Commission- Abstract: Full Paper

Content Analysis of TikTok Videos by Selected Nigerian Healthcare Professionals-

Onuorji, Susan Chinazo-Abstract: Full Paper

Crisis Management in the Digital Era Exploring the Application of Situational Crisis Communication Theory Propositions in Managing MTN Nigeria SIM Registration Crisis-Oludare Ebenezer OGUNYOMBO1 (PhD); Dele ODUNLAMI2, (PhD)-Abstract: Full Paper

Media Stakeholders` Perspectives on Social Media Platforms as Boosters of Yellow Journalism and Fake News Propagation in Delta State, Nigeria-

Jammy Seigha GUANAH (Ph.D)Abstract: Full Paper

Nigerian Journalists’ view on Communication Freedom and Film Regulation in the Digital Era-Nurat Tosin Yusuf-Abstract: Full Paper

ACCE-UNICAL 2025 CONFERENCE JUST CONCLUDED 

The keynote speaker ACCE UNICAL 2025 Professor Abiodun Salawu
Ekeanyanwu, Nnamdi T., Ph.D. &  Peter, Ada Sonia, Ph.D.
Ekeanyanwu, Nnamdi T., Ph.D. & Peter, Ada Sonia, Ph.D.@username
Read More
No doubt, that many scholars have shown research interest on how media violence especially televised violence affect children and the youths.
NKWAM-UWAOMA, Adeline, PhD  & ASEMAH, Ezekiel S., PhD
NKWAM-UWAOMA, Adeline, PhD & ASEMAH, Ezekiel S., PhD@username
Read More
Though the term digital marketing is comparatively new, its impact is huge, intimidating and complicated
AbdulRaifu Ayanshola, SHITTU Ahmadu Bello University, Zaria
AbdulRaifu Ayanshola, SHITTU Ahmadu Bello University, Zaria
Read More
Social media and social networking sites have already proven to be vehicles for the rapid dissemination of information and rumor, often with unintended or unforeseen consequences.
Previous
Next
Catching Them Young: Representations and Images of Children in Nigerian Television Advertisements
Dunu, Ifeoma V., Ph.D. Nnamdi Azikiwe University, Awka Ukwueze, Cornelius A. Nnamdi Azikiwe University, Awka & Ekwugha, Uchenna P. Nnamdi Azikiwe University, Awka
Full Paper